Many thanks to our guest speaker
Steve Michaelson
President/CEO of Fresh Direct |
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The attendees who represented the entire food industry gained a much deeper knowledge by Mr. Michaelson’s clear, concise and focused presentation of Fresh Direct’s innovative production and distribution of fresh and prepared foods.
The Board of the EPPA would like to extend our sincerest thanks to Steve Michaelson for giving his time to share his knowledge on the subject of internet based food delivery services.
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GUEST SPEAKER
Steve Michaelson
President/CEO of Fresh Direct
Fresh Direct is the largest most successful online food delivery service in the country. Headquartered in New York, Fresh Direct has created a service business where others have failed of delivering everything from basic groceries and packaged goods to gourmet freshly made meals, baked goods, and fresh ingredients.
Learn through this event Mr. Michaelson’s perspective on the future of food retailing in our region. |
About Steve Michaelson
Steve Michaelson joined FreshDirect from Weis Markets - one of the top 100 largest retailers in the United States with 160 locations, 19,000 employees and $2 billion in sales - where he served as senior vice president of marketing and merchandising. Upon joining Weis in 2002, Michaelson assumed responsibility for merchandising, marketing and corporate brands. He was also responsible for significantly improving comparable store sales growth through an emphasis on fresh and prepared foods. From 1994 to 2001, Michaelson served as senior vice president of marketing for Wegmans, the $3 billion New York-based food retailer with more than 60 locations. As a member of Wegmans' senior leadership team, Michaelson was responsible for marketing, advertising and select merchandising, as well as a $50 million production facility and its 350 employees.
About FreshDirect
Founded in 1999, FreshDirect is one of the nation's leading online fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization and value pricing. The Company's mission is to revolutionize the way fresh food is sourced, processed and delivered direct to consumers. Additional information can be found at www.freshdirect.com. |
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